Works

Surreal, a Dubai based abaya label, needed an online and social presence that felt as refined as its pieces. The challenge was to build a calm, considered visual system across campaign shoots, social media, and a focused Shopify store that showed embroidery, texture, and movement clearly on every screen while keeping discovery and purchase effortless.

Public Announcement is a Dubai-based apparel brand dedicated to the art of the "statement tee." We specialize in high-quality, heavyweight cotton t-shirts that blend a minimalist, high-fashion aesthetic with a sharp, irreverent sense of humor.

Client-work for Oryxium, an Emirati perfume house. We built the brand direction, visual system, post structure, and website across the feed for their launch content.

GD&M, a high-end gold and diamond supplier and luxury retailer, needed a digital presence that reflected its dual identity. The challenge was to build a clear, elegant online expression that resonated with both trade buyers and retail clients, without fragmenting the brand.